Find your place in
San Francisco
20+ years in San Francisco, helping buyers and sellers find their next home
Hi there - I’m Marcelo Vilela, your new SF Realtor! Let me tell you a little bit about myself…
I was born and raised in the Bay Area, and I've called San Francisco home for more than 20 years. This isn't a city I moved to for a job — it's the one I grew up around and chose to build my life in, which means when I talk about a neighborhood's character or a building's quirks, I'm speaking from two decades of actually living here, not a market report.
Before real estate, I spent 15 years in tech PR and communications — strategy, spokesperson training, media relations. It's a background built on making complicated things clear and helping people communicate under pressure, and it's exactly what I bring to buying and selling a home. I won't bury you in jargon, and I won't tell you what you want to hear just to keep things moving. You'll always know where you actually stand.
I work with a limited number of clients at a time, on purpose — so you get real attention, not a queue. Whether it's your first home or your fifth, my job is to make sure you understand every decision along the way, at a pace that works for you.
Outside of work, you'll usually find me with my husband, Bryan, and our dog, Lola — at a movie, or out exploring one more corner of this city I still haven't gotten tired of after 20 years.
Services Built for Today’s Market
Concierge style service to help you navigate the San Francisco housing market with confidence
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From your first conversation to closing day, I handle the details so you don't have to — lender connections, a customized property search (including off-market opportunities), private tours, disclosure review, and skilled negotiation on your offer. The goal is simple: get you into the right home with as little stress as possible.
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A clear, honest strategy from list to close — pricing backed by real market data, staging and prep guidance, professional photography and marketing, and skilled negotiation on every offer. You'll always know exactly where things stand, at every step.
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I work with buyers and sellers across San Francisco, Marin County, and San Mateo County — bringing the same local knowledge and hands-on guidance whether you're looking in the city or exploring what's just across the bridge.
Recent Sales & Testimonials
158 Juanita Way
Buyer Represented - $2,100,000
My partner and I are first-time home buyers and we were very lucky to meet Marcelo and have him by our side during this journey. He possesses a unique expertise of the San Francisco housing market, being able to answer thoroughly all our questions.
-E. Garza
229 Brannan Street, Unit 2D
Buyer Represented - $1,450,000
I can’t recommend Marcelo enough! He was instrumental in helping my husband and I find our first home. He was incredibly patient, allowing us to explore options without any pressure to make quick decisions. Marcelo consistently reassured us that we would find the right home, and their support made all the difference.
-P. Shah
14 Guy Place, Unit A
Seller Represented - $2,200,000
Working with Marcelo was an absolute pleasure from start to finish. His intelligence and deep knowledge of the real estate market gave us confidence at every step, as he provided insightful guidance tailored to our needs. We couldn’t have asked for a better agent and wholeheartedly recommend Marcelo to anyone looking for an exceptional real estate experience.
-E. Jimenez
Start Your Real Estate Journey
Book a free consultation today and we’ll design a plan to help you find your next home with confidence.